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Accenture Chinese consumer insights 2022

March 28, 2022 3-MINUTE READ


In brief

Accenture Chinese Consumer Insights 2022

Chinese people’s top 3 priorities: Family, health, and career

The Draw of Megacities

We explore how the Chinese consumers are evolving and how companies need to respond with five themes:

Me economy

In China, the needs of family members are especially important when it comes to deciding on major purchases that will affect the whole household, such as cars or home appliances.

Less is more

By comparing and researching products, Chinese consumers are now emphasizing the sense of meaning and originality those products bestow.

Master of time

Chinese people are now spending their spare time in various ways—with family, exercising, exploring the world—one thing is clear: They cherish their leisure time.

Tech for good

People assess the value of technologies along multiple dimensions—not only in terms of the convenience they bring about, but also in terms of the human-centric experience they deliver.

Green growth

Environmental protection is now “cool” and fashionable, and people are willing to devote energy and money to fulfill their sustainability promises.

Unlocking the potential of China’s maturing consumers

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