China’s large scale urbanization has dramatically increased the country’s consumption, but even more growth remains on the horizon. Our survey findings showed that nearly 70% of the respondents’ ideal settlement cities are located in five major urban clusters: the Beijing-Tianjin-Hebei Rim, the Yangtze River Delta, the Pearl River Delta, the Chengdu-Chongqing cluster, and the middle reaches of the Yangtze River
Our research suggests that Chinese people are not only striving for a better life, but also redefining what “a better life” means to them. Their choices about where to live reflect a yearning for more growth opportunities, public resources and diverse lifestyles. As regional development and technological advancements continue, urban clusters will provide even more satisfying urban functions, higher level public services and comprehensive competitiveness in economic, cultural, environmental and policy terms. People living in urban areas will be able to access more material things as well as a more satisfying cultural life, thereby releasing even more consumption potential.