Accenture GO - Europe Manager
The position involves designing and executing pursuit marketing programs across our EMEA market. This individual will work closely with deal and other Marketing + Communications teams. Collaboration and use of data and insights will be key to being a trusted advisor to sales and deal teams, helping them differentiate through a marketing strategy designed to win work.
This position requires business-to-business marketing experience in the professional services or IT services marketplace. Some managers may be aligned with industries or capabilities where they have the most expertise. Responsibilities include creating the strategy and determining the marketing components, within a defined framework, to differentiate Accenture and increase win rate. Establishment of KPIs, measurement and continuous improvement are key.
The individual in this role must be a self-starter with strong executive presence and able to work collaboratively in a matrixed environment at all levels of the organisation. Must possess deep business acumen and be comfortable coaching business teams on high touch, high value marketing activities and plans.
Key Objectives:
Increase marketing differentiation across the sales lifecycle (Stage 0 – 3b).
Enhance client perception of Accenture, differentiate Accenture from competitors, and create preference for our services and
assets.
Enable the business to help grow client relationships and conversations via social and digital channels.
Increase efficiency and effectiveness of programs by applying best practice techniques and bringing innovation.
Create industrialized, re-usable framework, assets and tools to improve speed to market while reducing costs.
Key Responsibilities:
Drive the creation of assets to be used in digital promotion channels targeted to specific accounts and contacts via pursuits.
Leverage and enhance pursuit framework to ensure innovation, industrialization and integration.
Deliver cost-efficient integrated marketing campaigns including message development, creating marketing assets, digital and
social media outreach•
Draw insights from program analytics to refine programs and improve performance.
Work with corporate functions such as Competitor Intelligence and Accenture Research to drive differentiation and
personalization.
Collaborate with appropriate marketing leads – understanding relevance of campaigns and content and encouraging
integration and re-purposing.
Share best practices to help improve skill development and ability amongst team.
Build relationships with client-facing deal teams, coaching them on best practice sales and marketing strategy, tactics and
implementation, to improve client relationships and win rates.
Assist in planning of investments and manage operational budget items.
Ensure that all global marketing policies and procedures are followed.
Manage multiple pursuits and stakeholders across various timelines.
Travel domestically and / or internationally, as needed on limited basis.
Preferred Skill Requirements:
Proven experience in marketing strategy development and planning
Proven experience in message development
Strong written and oral communication, negotiation and presentation skills
Proven experience in marketing asset development
Proven experience in marketing analytics and performance improvement
Professional Skill Requirements:
Broad overall business acumen, industry knowledge, knowledge of Accenture's areas of business
Understanding and ability to originate and apply marketing concepts
Ability to develop and apply creative solutions to complex issues
Budget management
Excellent customer service skills
Executive presence and influence
Ability to manage and build relationships in a matrixed environment
Global perspective and understanding of local business marketplace
Ability to work autonomously and independently, yet integrate appropriately within Marketing & Communications and other
areas of Accenture
Ability to manage multiple projects under tight deadlines and budgets
Professional Qualifications:
Bachelor's degree or equivalent
7-10 years’ experience in integrated marketing particularly client and opportunity centric marketing programs
Must be agile and willing to jump in and execute deliverables when needed
Overall program management skills, including excellent communication skills, are required to ensure production support and
design activities are completed on time and on budget
Copenhagen
Énoncé sur l’égalité d’accès à l’emploi, Demandes d’accommodement et Autres énoncés en matière d’emploi
Notre engagement envers l’inclusion et la diversité
Chez Accenture, l’inclusion et la diversité sont essentielles à notre culture et font partie intégrante de nos valeurs fondamentales. Nous sommes engagés à créer un environnement où nos employés sont à l’aise, sont eux-mêmes et contribuent. À l’image du Canada, le personnel d’Accenture est composé d’une très grande variété de cultures, d’origines ethniques, de croyances, d’expériences et de langues. Nous offrons un environnement inclusif, sans égard aux caractéristiques personnelles comme l’origine ethnique, la religion, le genre, l’orientation sexuelle, l’identité ou l’expression du genre, l’âge ou le handicap.
Demandes d’accommodement
Accenture s’engage à offrir l’égalité d’accès à l’emploi aux personnes handicapées ou pratiquant une religion, notamment en offrant les accommodements raisonnables nécessaires. Si vous êtes embauché par Accenture et que vous avez besoin d’accommodements pour remplir les fonctions essentielles de votre rôle, vous serez invité à participer à notre processus d’accommodement raisonnable. Les accommodements consentis pour faciliter le processus de recrutement ne sont pas une garantie d’accommodements futurs ou continus après l’embauche.
Si vous souhaitez être pris en considération pour un emploi chez Accenture, et que vous avez besoin d’accommodements pour un handicap ou une pratique religieuse, veuillez nous appeler sans frais au 1-877-889‑9009, envoyez-nous un courriel ou communiquez avec le service de recrutement.
Autres énoncés en matière d’emploi
Nous avons pour objectif d’offrir à notre personnel des postes à proximité de leur lieu de résidence. Cependant, étant donné la nature de nos activités et nos obligations envers nos clients, nos employés doivent être prêts à voyager au besoin.
Les candidats à un emploi ne sont pas tenus de divulguer les infractions pour lesquelles une grâce a été accordée.
Afin de vous offrir le processus de recrutement le plus efficace, Accenture peut utiliser l'intelligence artificielle pour déterminer la correspondance entre votre candidature et les exigences du poste auquel vous avez postulé. La décision définitive sera toujours prise par l’équipe de recrutement après avoir examiné l’intégralité de votre profil de candidat(e). Durant le processus de soumission de candidature, vous pouvez choisir de ne pas participer à ce processus de sélection par intelligence artificielle et être assuré(e) que cela n’aura pas d’impact négatif sur votre perspective d’emploi chez Accenture.
We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.
We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.
At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.
Join Accenture to work at the heart of change. Visit us at www.accenture.com.