Custom Software Engineering Consultant

Skill required: Marketing Operations - Salesforce Marketing Cloud
Designation: Custom Software Engineering Consultant
Qualifications:Any Graduation
Years of Experience:7 to 11 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.
What are we looking for? Salesforce Marketing Cloud Expertise: In-depth knowledge of SFMC functionalities, including Email Studio, Mobile Studio, Automation Studio, and Journey Builder. Knowledge of SQL and AMPscript for data segmentation and dynamic content creation within SFMC. •Campaign Management: Proficiency in configuring and customizing SFMC components, including data extensions, email templates, and automations. •Best Practices: Strong understanding of email marketing best practices, including deliverability, segmentation, personalization, and A/B testing. •Problem Solving: Strong problem-solving skills and the ability to troubleshoot and resolve technical issues related to SFMC and campaign execution. •Collaboration Excellent communication and collaboration skills to work effectively with cross-functional teams and stakeholders. •Attention to Detail: A keen eye for detail and ability to manage multiple campaigns simultaneously and ensuring accuracy and consistency across coding and email rendering. •Proficiency in HTML and CSS: Strong knowledge and hands-on experience in coding responsive HTML email templates that render consistently across various email clients and devices. •Email Design Best Practices: Understanding of email design. •API Integration: Exposure to API integration to fully utilize SFMC’s API capabilities. •Salesforce Marketing Cloud Social Studio: End to end understanding of SFMC Social Studio. •Reporting and Analysis: Experience in campaign reporting and analysis, including tracking key performance indicators (KPIs) and providing actionable insights. •Graphic Design: Basic graphic design skills to assist in creating visual elements for email templates. •A/B Testing: Experience in setting up and analyzing A/B tests to optimize email campaign performance. •Accessibility: Awareness of email accessibility best practices to ensure emails are inclusive and compliant with accessibility standards.
Roles and Responsibilities: •Campaign Planning and Requirements Gathering: •Collaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any) •Assist in the execution of campaign strategies, including audience segmentation, journey mapping, and content creation. •Provide guidance on leveraging SFMC capabilities to achieve campaign goals effectively. SFMC Configuration and Development: •Configure and customize SFMC components, including data extensions, email templates, landing pages, and automations, to support campaign execution. •Build and maintain various standard data extensions/customer master within SFMC for accurate segmentation and personalization. •Create and manage automated journeys, including welcome series, nurture campaigns, and triggered communications. Campaign Execution and Management: •Set up and execute email, SMS, direct mail, social/paid and other marketing broad cast or journey-based campaign using SFMC tools. •Create Cloud pages within SFMC tool as per brief provided. •Monitor campaign performance and engagement metrics, providing regular reporting and analysis to stakeholders. •Conduct A/B testing and optimization to improve campaign effectiveness and customer experience. HTML Email Template Development: •Design and develop HTML email templates (from PSDs) optimized for various email clients, ensuring compatibility and responsiveness across desktop and mobile devices. •Implement dynamic content and personalized elements using personalization languages (example AMPscript or SSJS) to create dynamic and personalized email experiences. Email Build Testing: •Conduct thorough testing to verify email rendering across different email clients and devices to ensure consistent display and functionality. Email Design Best Practices: •Stay up to date with email design best practices, industry trends, and email marketing standards to create visually compelling and effective email campaigns. Troubleshooting and Issue Resolution: •Identify and resolve any HTML/CSS-related issues that may arise during email campaign development or execution. Work Orchestration and Data hygiene: •Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless campaign experience to both internal and external stakeholders. •Adhere to all Desktop Procedures (DTPs).