Digital Content Management Analyst

Skill required: Marketing Operations - Web Content Management
Designation: Digital Content Management Analyst
Qualifications:BBA/Any Graduation
Years of Experience:3 to 5 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? The Web Operations Executive is responsible for managing day-to-day digital operations across Direct-to-Consumer (D2C) platforms, ensuring flawless execution of e-commerce processes, content updates, and campaign activations. The role provides critical support in maintaining the operational health of multiple websites, coordinating with cross-functional teams to ensure data accuracy, seamless consumer experiences, and alignment with commercial goals. By maintaining operational excellence, this role safeguards the integrity and performance of the company’s e-commerce platforms. It directly contributes to the consumer experience, sales enablement, and campaign delivery, ensuring that all online touchpoints function smoothly and reflect the brand’s standards. A software system that provides website authoring, collaboration, and administration tools designed to allow users with little knowledge of web programming languages or markup languages to create and manage website content with relative ease.
What are we looking for? •Social Media CRM •Salesforce Marketing Cloud •Marketing Operations •Microsoft Excel •Adaptable and flexible •Ability to perform under pressure •Problem-solving skills •Detail orientation •Ability to establish strong client relationship Experience Required • Proven experience in Marketing, Digital Operations, and/or Project Management, preferably within an FMCG environment. • Good understanding of the Omnichannel ecosystem and how digital operations drive consumer engagement and business performance. • Experience working with overseas clients and agencies is an advantage. • Experience in e-commerce store operations management. • Hands-on experience with e-commerce platforms and tools (e.g., Shopify, Adobe, Salesforce Commerce, or equivalent). Technical / Functional / Leadership Skills Required • Strong troubleshooting, analytical, and problem-solving skills. • Excellent project management and stakeholder engagement capabilities. • Effective communication and presentation skills with strong interpersonal awareness. • Fluent in English, both written and spoken. • Demonstrated ability to operate in fast-paced, cross-functional, and multi-market environments. Education / Qualifications / Certifications Required • Bachelor’s Degree in Business Management, Marketing, or Digital Marketing. BENEFICIAL • Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word). • Quick learner with the ability to adapt to new e-commerce platforms and tools.
Roles and Responsibilities: •Operational Execution • Manage daily web operations, including order fulfilment support, product catalogue updates, SKU listing/delisting, and pricing uploads. • Coordinate with regional and local teams to ensure timely content uploads, campaign activations, and promotions across multiple e-commerce platforms. • Maintain accurate inventory data and collaborate with fulfilment and logistics partners to prevent out-of-stock issues. • Conduct website health checks, ensuring technical stability, accurate product information, and overall site readiness. Campaign & Content Coordination • Support campaign setup and execution by liaising with marketing, creative agencies, and digital teams. • Upload and maintain product images, descriptions, and marketing assets in line with global guidelines. • Manage age-verification executions and ensure compliance with regulatory requirements. • Track and report campaign performance metrics and identify optimization opportunities. Issue Resolution & Continuous Improvement • Identify and troubleshoot issues related to order fulfilment, product display, or technical glitches. • Act as the liaison between local markets, digital teams, and IDT to ensure timely resolution of web or system issues. • Proactively suggest operational improvements and contribute to process standardization across markets. Reporting & Performance Tracking • Prepare and maintain daily, weekly, and monthly e-commerce reports for internal stakeholders. • Track KPIs such as order accuracy, website uptime, and campaign delivery to support performance analysis. • Ensure accurate documentation and reporting of operational activities for auditing and performance review. Stakeholder Collaboration • Partner closely with Marketing, Trade, and Digital Operations teams to align activities with brand and business priorities. • Coordinate with external agencies for content management, quality assurance, and performance reporting.