Companies, workforces, consumers, and industries are now inextricably connected, and being digital is no longer enough for a communications business to differentiate itself.
But it does give communications organizations a foothold for their next big opportunity: capturing moments.
With direct digital access to customers and increasingly powerful analytics capabilities, communications companies can understand their current and potential markets better than ever before. And with sophisticated backend technology that can reorient the business quickly, they can deliver for those momentary markets faster than ever before.
To anticipate moments of opportunity, communications companies must dramatically improve the granularity of their forecasting, and the first step is turning to AI. It is not a question of collecting more data; communications companies already have information on supply chains, customer sentiment, stock, transit times, and even the weather. The challenge? No team can tackle this deluge of information alone.