Media & Entertainment Spotlight

Explore innovations, ideas, and insights in our media and entertainment industry magazine.

"To enable M&E companies to scale at the speed of light, marketing organizations are going to have to lead the change."

— John Peters, Managing Director and Lead

Issue 2: Connect the fragmented experience


Streaming’s next act

We explore reasons for consumer frustration and how a new aggregator role could help put the joy back.

Ad-funded video’s powerful return

Explore how streaming companies can make the most of ad-funded video while beginning an evolution of consumer connection that goes beyond video.

Streaming’s Complex Consumer

Explore why understanding the streaming consumer’s full DNA through cross-platform insights must be an urgent priority for streaming services.

Case studies

Accenture helped Disney Studios’ StudioLAB build and pilot a scalable platform to deliver an interactive movie poster content experience.

Watch Globo's CEO, Jorge Nóbrega, as he reflects on Accenture’s contribution to the UmaSóGlobo program.

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Issue 1: The future of M&E marketing