"To enable M&E companies to scale at the speed of light, marketing organizations are going to have to lead the change."
Issue 2: Connect the fragmented experience
Consumers want media and entertainment companies to meet them right where they are, with the content they want to see, exactly when they want to see it. In our second issue, we explore how to overcome the fragmented consumer experience.
More than ever, marketing organizations are positioned to lead their companies to growth. In our first issue of M&E Spotlight, explore how to rethink the customer journey, organizational structures, and ways of working.
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