Media & Entertainment Spotlight

Issue 2

Insights

Case Studies

Issue 1

"To enable M&E companies to scale at the speed of light, marketing organizations are going to have to lead the change."

— John Peters, Managing Director and Lead

Issue 2: Connect the fragmented experience

Consumers want media and entertainment companies to meet them right where they are, with the content they want to see, exactly when they want to see it. In our second issue, we explore how to overcome the fragmented consumer experience.

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Insights

Streaming’s next act

We explore reasons for consumer frustration and how a new aggregator role could help put the joy back.

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Ad-funded video’s powerful return

Explore how streaming companies can make the most of ad-funded video while beginning an evolution of consumer connection that goes beyond video.

Explore

Streaming’s Complex Consumer

Explore why understanding the streaming consumer’s full DNA through cross-platform insights must be an urgent priority for streaming services.

Explore

Case studies

Communications and Media

A new chapter of interactive audience engagement

Accenture helped Disney Studios’ StudioLAB build and pilot a scalable platform to deliver an interactive movie poster content experience.

With the help of Accenture, Globo evolved into a learning organization able to look to the future.

Communications and Media

Globo shapes its vision for the future

Watch Globo's CEO, Jorge Nóbrega, as he reflects on Accenture’s contribution to the UmaSóGlobo program.

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Issue 1: The future of M&E marketing

More than ever, marketing organizations are positioned to lead their companies to growth. In our first issue of M&E Spotlight, explore how to rethink the customer journey, organizational structures, and ways of working.

Download PDF here