Our Thinking

Pioneering new ideas and thinking

Provocative thinking, transformative insights, tangible outcomes. Hear how businesses have transformed how they work, how they engage and how they bring value to customers, employees and communities.

Fjord Trends 2022

What’s coming and how to stay ahead.

Five trends explore recent changes in relationships and set out how organizations can respond to build a new fabric of life that’s good for people and the planet.

Our Latest Thinking

83% of employees would like some sort of hybrid work arrangement. Find out what they are really asking for.

25,000 consumers surveyed. 22 countries. 14 industries. 5 new potential growth drivers for brands revealed.

Your industry. Your customers. It’s a brand new landscape. Experience is the key to navigating it. Read why.


Nearly 70% of marketing execs say that the past year has completely exhausted their teams. What’s got a small group fired-up to accelerate growth?

79% of consumers say the more personalization tactics a brand uses, the more loyal they are. Here’s how to earn their loyalty.

Consumers aren’t making buying decisions like they used to. Find out why this has big implications for marketers.

More from us

Nearly 400 CEO interviews. Across 21 countries and 22 industries. A new blueprint for outstanding customer experiences and business growth.

Today 82% of all digital ads use cookies. The figure from 2023? Zero. Here’s how Accenture and Adobe think you can turn this to your advantage.

Research proves that learners forget 70% of training content within 24 hours and nearly 90% in a month. Learn why XR is the future of training.

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