A multinational software company needed to deepen its reach in Latin American and Caribbean countries, and develop a pipeline of consistent, qualified sales opportunities.
Using an expert sales team of native Spanish speakers with deep knowledge of the local market requirements and norms, Accenture developed an outbound sales program with standardized process and management structures to ensure consistency and efficiency in sales and qualification activities. The program not only expanded the pipeline, it also increased the company’s conversion rates.
Ultimately, the demand gen program grew to include inbound opportunity qualification and real-time chat support. And the program expanded as a whole throughout Central and South America.