Media & Entertainment Spotlight

Latest Issue

Insights

Case Studies

"The opportunities are endless. The time is now."

— John Peters, Managing Director and Lead

Issue 1: The future of M&E marketing

More than ever, marketing organizations are positioned to lead their companies to growth. In our first issue of M&E Spotlight, explore how to rethink the customer journey, organizational structures, and ways of working.

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Insights

Streaming’s next act

We explore reasons for consumer frustration and how a new aggregator role could help put the joy back.

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Ad-funded video’s powerful return

Explore how streaming companies can make the most of ad-funded video while beginning an evolution of consumer connection that goes beyond video.

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Streaming’s Complex Consumer

Explore why understanding the streaming consumer’s full DNA through cross-platform insights must be an urgent priority for streaming services.

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Case studies

Communications and Media

A new chapter of interactive audience engagement

Accenture helped Disney Studios’ StudioLAB build and pilot a scalable platform to deliver an interactive movie poster content experience.

With the help of Accenture, Globo evolved into a learning organization able to look to the future.

Communications and Media

Globo shapes its vision for the future

Watch Globo's CEO, Jorge Nóbrega, as he reflects on Accenture’s contribution to the UmaSóGlobo program.

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