2020 delivered 10 years’ worth of e-commerce growth in a matter of months. This mass migration to digital has given brands access to consumers at a new scale. Now the challenge will be learning how to do modern marketing in an increasingly cookie-less world. It’s still possible. It just requires a different approach.
Solutions.AI for Marketing is designed for this era of digital interactions. It brings the speed and precision of multi-touch attribution to marketing mix modeling. AI models attribute the performance of each campaign across each channel, using first-party and contextual data to sense changes in customer behavior on a daily, even hourly, basis. Marketers use those insights to plan and adjust marketing strategies to make every marketing dollar work as hard as possible. And, the solution automatically optimizes campaigns over time so that businesses can realize new, ongoing growth as a result.
The pre-built, pre-integrated solution is powered by proprietary data and AI modules, can work with any infrastructure, and is easily customized to quickly support a variety of marketing needs – from defining marketing strategies based on new customer dynamics, to simulating and optimizing live campaigns to increase MROI. The end result? A full-scale transformation of how the business of experience gets done.
"Accenture helped us drive innovations at speed and at scale so we can present Changi customers with personalized, stress-free and positively surprising experiences."
— STEVE LEE, Chief Information Officer and Group SVP of Technology – Changi Airport Group
What we deliver
Our industrialized AI solution helps power exceptional customer experiences that increase customer lifetime value while improving marketing efficiencies.
Value-led marketing strategy
We align customer, category, and channel priorities with insight-driven use cases, ensuring marketing strategies support overall business objectives and deliver the most value for customers.
Single view of the customer
We develop a real-time data architecture that creates signals that generate the best offers and continued customer engagement.
Hyper-personalization delivery
We use robust AI-enhanced solutions to harmonize disparate data records and leverage omni-channel targeting to deliver hyper-relevant customer offers and experiences.
Granular ROI measurement
We measure true omni-channel responses at a granular level to provide a full picture of the customer experience and the channels that are generating the highest ROI.
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Our solutions are pre-built for multiple industries, including: Retail, Consumer Goods, Communications and Media, Life Sciences, and Financial Services.
The AI impact
14%
increase in marketing ROI
40-50%
increase in conversions through Next Best Offer or Next Best Action
200%
increase in upsell through more personalized communication
15
point increase in Net Promoter Score for overall journey satisfaction
"AI is making it possible to combine the speed and granularity of multi-touch attribution with the tried-and-true principles of MMM. The end of third-party cookies doesn’t mean we have to turn back the clock on attribution and personalization."
— PAUL FERNON, Senior Principal – Applied Intelligence, Solutions.AI for Marketing Lead
Solutions.AI for Marketing helps brands understand their customers and activate personalized, scaled campaigns – quickly and responsibly.
Consumer-360 platform (C360)
Integrate first- and third-party data for a real-time, 360-degree view of the consumer that identifies the unique highest-value opportunities and experiences for each.
Attribution platform
Attribute the impact of every interaction leading to a sale or other desired KPI and optimize content across channels, audiences, and products to maximize ROI.
Personalization engine
Generate and scale hyper-personalized insights to activate and deliver campaigns, content, recommendations, and offers in real time, across channels, while self-optimizing customer offerings and allowing scenario experimentation.
Next best experience platform
Predict customer value and identify and offer the optimal next best action to increase cross-sell/upsell, boost revenue, reduce customer calls, and improve customer satisfaction in real time.
The next AI revolution will be built by people like you. Pursue your passion and change the future of business using all things AI, analytics and automation.
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