The global pandemic has presented a new list of challenges to business in these unprecedented times.

Gone are the in-person meetings, tradeshows, industry conferences and roundtable discussions. B2B businesses no longer have the challenges of bridging offline to online for marketing attribution. The ever-increasing focus on online footprint has caused an acceleration in digital B2B shift and ABM (Account-based Marketing) is at the heart of it now.

Account-based Marketing has turned the traditional Marketing funnel from casting a wide net of broad targeting to targeting with precision through selected groups of individuals. It’s all about getting back to the basics and connecting the dots with an account perspective.

Marketo Engage can drive your ABM Funnel – doing more with fewer tools, to save time managing siloed technology and data. With Marketo, Sales & Marketing can partner together as: ‘1 Revenue Team’. Take a moment to download the presentation, learn more and see how to launch your ABM Experiences with Marketo. Accenture Interactive is recognized as a leading, award-winning implementation partner for Adobe services. We have the best-in-class Marketo toolkit required for our clients to delivers hyper-relevant account-based experiences at speed and scale.

Unlock business potential with our ABM strategy

80%

Improvement in customer lifetime value.

86%

Improvement in win rates.

76%

Higher ROI delivered.

Want to chat?

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About the Authors

Dorothy Fung

Manager – Interactive, Marketo Lead, UK&I


Gary Locke

Managing Director – Interactive, Marketo Capability Lead, EMEA


Rachna Sundaram

Lead – Adobe Business Group, Europe

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