So, how can business leaders plan for the future?
The answer lies in something new: combining a design-led approach, which is naturally rooted in human-centricity, with their strategy—deeply rooted in data and analytics. This blend of human and business is a powerful combination, with 89 percent of leaders acknowledging the value of this balanced approach.
To create a vision and strategy that is confident in today's rapidly changing world, leaders need to add a crucial empathetic lens to strategy to help understand the wants and needs of individuals, specifically those humans experiencing the service or product, and involved in making it happen. Leaders need to look beyond customers' and employees' actions to unearth their motivations and attitudes. Studying what people did is outdated, understanding why people do what they do is the future. And those insights can provide an organization with a compass for the future.