Understand digital transformation and how our insights can help drive business value.
Digital transformation is the process by which companies embed technologies across their businesses to drive fundamental change. The benefits? Increased efficiency, greater business agility and, ultimately, the unlocking of new value for employees, customers and shareholders.
Many different paths lead to digital transformation and each organization’s journey will be unique. For example, a company might introduce AI or cloud computing to enhance its customer experience. Or it might redesign its supply chain to make better use of machine learning. A company can even make spot-on predictions about the products customers will want in a few months’ time, then shift production to meet demand.
In every case, though, starting a digital transformation journey requires a new mindset. It is a chance to reimagine how companies do things, often from the ground up.
Two concepts related to digital transformation are digitization and digitalization.
Digitization is the process of translating analog information and data into digital form—for example, scanning a photo or document and storing it on a computer.
Digitalization is the use of digital technologies to change business processes and projects—such as skilling employees to use new software platforms designed to help launch products faster. While digital transformation might include digitalization efforts, it goes beyond the project level and affects the entire organization.
For most companies, digital transformation requires a shift away from traditional thinking and toward a more collaborative, experimental approach. These new ways of approaching work reveal new solutions which, in turn, can improve customer experience, drive employee innovation and spur company growth at the fundamental level.
Looking to get down to basics? Find tips on the key topics you should know, including AI, cloud and digital service factories.
Prior to the COVID-19 pandemic, digital transformation largely focused on customer experience. Then, everything changed—and accelerated. Now, digital transformation is the centerpiece of operational efficiency and innovation across the organization.
Across industries, change is happening in shorter waves than ever before, and CEOs feel the pressure but recognize the opportunity for the entire organization. And, according to our most recent survey, accelerated digital transformation, including cloud and data, has become the number-one topic CEOs prioritize for the board since the pandemic hit. Our research "Make the Leap, Take the Lead" shows that leading companies in enterprise technology were growing two times faster than most companies, and by doubling down on their tech investments recently, they are now growing five times faster. Leaders harness key cloud technologies, including AI, to outpace their peers. They adopt innovative technology sooner and reinvest more frequently. And they direct their IT budgets toward innovation. The benefits are more revenue and more growth—and the ability to stay ahead of the curve.
The top priority for leading companies? Scaling innovation through digital transformation.
Driving big change in an organization is too difficult to pull off without a plan. There are five major areas companies must address, often in parallel.
Forrester ranked Accenture as a leader in digital transformation management, saying that leaders "bring a clear vision for how they execute transformation with evidence from clients that this successfully leads to positive business outcomes."
Being digitally fluent will be key to future survival and growth.
Companies know that digital transformation is essential. Questions we often hear include "How should I start?" "Where do I start?" and "How can I fund this transformation?" Here are six action steps that help answer those questions and make change possible:
Today, all companies are tech companies.
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