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Loyalty and customer experience in Nordic grocery retail

Accenture recently conducted comprehensive research outlining how 2020 shaped Nordic grocery retail. More than 1.600 consumers were surveyed across the Nordic countries combined with an outside-in assessment of the 13 Nordic grocers and interviews with several industry leaders.

The findings are painting a new picture of customers' desires, priorities and shopping behaviors and outlines the need and opportunities in shaping an enhanced omnichannel customer experience and rethinking loyalty programs to create competitive advantage.

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Future of customer experience in Nordic grocery retail

Customer loyalty in Nordic grocery retail

WWD Voices: Retail's responsible reset podcast

Retail leaders discuss the changing retail market

What's new in retail

Data-driven insights into the future of digital and onmi-channel customer experience in Nordic grocery shopping.

The case for change in an age of experience and how retailers win grocery consumer loyalty.

Learn how retailers are using data to drive customer experience, innovation and growth.

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Capabilities

Store of Tomorrow

Reset your stores to fully integrate online and offline to deliver services and experiences that meet evolving consumer expectations.

ai.RETAIL

Bringing AI-powered solutions to transform marketing, merchandising and supply chain for retailers.

Retail Sourcing

Reset retail sourcing to be a strategic asset for retailers, while pivoting the function to digital ways of working.

Retail Supply Chain

Futureproof your local supply chain to strategically meet shifting consumer preferences, including last mile and sustainable delivery.

Retail Workforce

Redefine the future of work to skill and scale a future-ready retail frontline and corporate workforce.

Digital Retail

Transform your customer shopping experience across digital channels and stores, and re-shape P&L to adapt profitably to the changing landscape.

Retail Merchandising

The role 'retail merchant' is being reinvented through automation to provide predictive insights.

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Case studies

The Body Shop adopts cloud-based IT to lay foundation for growth.

H&M Foundation fashions positive change with the Billion Dollar Collection.

Boots grows its online prescription market share with an enhanced patient experience.

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Adaptive retail at H&M

To support the new Accenture purpose, CEO Julie Sweet recently launched our brand campaign—Let there be change—an inspiration to our people and clients to embrace change for the benefit of all. We believe today’s rapid acceleration to digital presents us with an opportunity to create a better future, and our strategy is to embed responsible business into our services for our clients as well as to operate Accenture as a responsible business.

Global fashion retailer H&M is one of our clients that we are helping to continue its journey as a responsible business. 

H&M delivers fashion in a sustainable way, and is green even within IT. Its online ecommerce solution that is built and run by Accenture, was yesterday running H&M’s own data centers and already sourcing only green energy, and tomorrow will use wind power on Azure cloud. Thanks to cloud transformation features such as auto-scaling it will use even less energy—essentially, it’s a sustainable green cloud.

Retail leaders

Retail news

U.S. shoppers to show “Generosity of Spirit” this holiday season, accenture survey finds

15th Annual Holiday Shopping Survey finds younger generations likely to be the biggest spenders, prioritizing time and money on shared experiences.

Accenture acquires HRC retail advisory

Expanded capabilities help retailers respond to disruption.

Shoppers stop selects accenture to help advance its digital commerce transformation journey

Shoppers Stop Ltd is collaborating with Accenture to accelerate its digital commerce transformation across multiple retail channels.

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