CoE: Data & analytics powered growth

CPG Center of Excellence focused on helping organizations grow in a sustainable and responsible way by leveraging data, analytics and technology​.

Our vision

The Consumer Packaged Goods (CPG) Center of Excellence is focused on helping organizations grow in a sustainable and responsible way by leveraging data, analytics, and technology.

Consumer goods

We are true experts in Consumer Goods.


We REALLY know how to help you grow.


We speak strategy, data, analytics and tech.

Implement at speed

Capture value at speed and set-up operating model for sustainable execution.


We are passionate about creating positive impact on the world.


We leverage our ecosystems to ensure that Data & Analytics (D&A) can be scaled up on top of the existing tech landscape.

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"Companies that are not going to accelerate in Data & Analytics domain structurally, will become irrelevant within the next two years."

– OLIVER WRIGHT, Global Consumer Goods & Services Lead

Current challenges for consumer goods companies

Our clients face a universal challenge in creating value through data & analytics at scale​:


of executives say they won’t achieve their growth objectives without scaling Data & Analytics.


of executives acknowledge they know how to pilot, but struggle to scale Data & Analytics across the business.


of CDO report that culture clashes and business adoption is the top reason for limited analytics value realization.

What we focus on

To enable Consumer Goods firms to generate value and growth, we have a successful track of records of:​

Identify and capture value from the large ongoing digital transformations

Bringing science to art to enable data-driven decision making.

Accelerating growth through D&A: co-creating the new generation of growth analytics.

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Client cases

Define data-driven strategy

We defined the new PPA strategy and embed data & analytics to step-up maturity.

It reduced the process from 9 months to a couple of days, identified USD $150+ Million in revenue for only one category, and enabled real-time, data-driven decision making to improve PPA strategy.

Realize value from analytics

We had an E2E Trade Promotion Management Process review and conducted gap identification.

It led to detailed E2E To Be Processes (L1 - L3), a design of a KAM CoE, and several focus areas such as SKU Management, Pricing, Payments, and Accruals, and User Experience & Enhancements.

Develop data foundation for analytics

We got brought in when analytics use cases were failing to scale up due to data foundation. Data factory was needed for scaling use cases.

300+ internal and external data sources were harmonized, accomplished 150+ reusable data-assets in the first year, and Net Sales Value increased by USD $50 million through optimization of cross-border pricing.

Awards and recognition

We are recognized as leaders in the data & analytics industry


Magic Quadrant leader in Data & Analytics service providers worldwide

For 6 consecutive years [2015-2021]


Leader in the Everest Group D&A Services PEAK Matrix®

For 3 consecutive years [2019-2021]


No. 1 in Triple-A Trifecta Services: Automation, AI, Smart Analytics


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Facts & figures

CPG Center of Excellence is a multifunctional team of Accenture consultants based in the Netherlands supported by a wider global network and partnership agreements with the other institutions and technology platforms.


revenue uplift identified (on average)


margin improvement identified (on average)

6 OUT OF 10

largest CPG companies served directly by the Center of Excellence

Meet the team

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