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CoE: Data & analytics powered growth

Our vision

Consumer goods

We are true experts in Consumer Goods.


We REALLY know how to help you grow.


We speak strategy, data, analytics and tech.

Implement at speed

Capture value at speed and set-up operating model for sustainable execution.


We are passionate about creating positive impact on the world.


We leverage our ecosystems to ensure that Data & Analytics (D&A) can be scaled up on top of the existing tech landscape.

"Companies that are not going to accelerate in Data & Analytics domain structurally, will become irrelevant within the next two years."

— OLIVER WRIGHT, Global Consumer Goods & Services Lead

Current challenges for consumer goods companies


of executives say they won’t achieve their growth objectives without scaling Data & Analytics.


of executives acknowledge they know how to pilot, but struggle to scale Data & Analytics across the business.


of CDO report that culture clashes and business adoption is the top reason for limited analytics value realization.

What we focus on

Identify and capture value from the large ongoing digital transformations

Bringing science to art to enable data-driven decision making.

Accelerating growth through D&A: co-creating the new generation of growth analytics.

Client cases

Define data-driven strategy

Realize value from analytics

Develop data foundation for analytics

Awards and recognition


Magic Quadrant leader in Data & Analytics service providers worldwide

For 6 consecutive years [2015-2021]

Leader in the Everest Group D&A Services PEAK Matrix®

For 3 consecutive years [2019-2021]

No. 1 in Triple-A Trifecta Services: Automation, AI, Smart Analytics


Facts & figures


revenue uplift identified (on average)


margin improvement identified (on average)

6 OUT OF 10

largest CPG companies served directly by the Center of Excellence

Meet the team

Alejandra Lugard

Country Lead Strategy & Consulting – Consumer Goods, The Netherlands

Sjoerd van Gendt

Country Lead Strategy & Consulting – The Netherlands

Mykhailo Momot

Center of Excellence Coordinator, Manager – Strategy & Consulting, The Netherlands

Stephan van Alpen

Business Strategy Consultant – Strategy & Consulting, The Netherlands
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