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Ready for hyper growth? Your business model isn’t

November 1, 2021

3-MINUTE READ

In brief

Redefining industry boundaries

Putting money where the future is

9%

Large CPGs only captured 9% of the industry growth

24%

Medium CPGs captured 24% of the industry growth

67%

Small CPGs captured 67% of the industry growth

85% of the $20 billion in global VC funding in the CPG industry between 2014 and 2020 went to direct or platform-enabled business models.

It’s time for a business model portfolio

Consumer goods pathways to growth

Different paths to grow

All Categories

Largest % of funding for each
consumer goods category by offering
category and business model
categories in select menu Ingredients Non-alcoholic beverages Pet care Alcoholic beverages Beauty and personal care Household products Tobacco and beyond Consumer health Agribusiness Packaged foods Confectionary and snacks
Existing products New products Services
Breakthrough
tobacco and beyond icon
Adjacent
packaged foods icon
confectionary and snacking iconingredients icon
Core
household products iconbeauty and personal care icon
alcoholic beverages iconnon-alcoholic beverages iconpet care icon
consumer health iconagribusiness icon
Indirect business model Direct business model Platform-enabled business model

Moving from pilot to performance

Take a holistic view

Consider the broad value that your new business model can deliver for all stakeholders: the business, consumers, investors, partners and the planet.

Think of new business

Don't see a new business model as just a new channel. New business models must create stickiness by delivering a unique brand experience.

Build growth capabilities

Go beyond inorganic growth strategies to develop new business models. Large, global CPGs need to build this muscle themselves.

The first step to get started

Ankur Sabharwal

MANAGING DIRECTOR – CONSUMER GOODS AND SERVICES


Will Livesey

SENIOR MANAGER – CONSUMER GOODS AND SERVICES

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