3-MINUTE READ
In brief
Redefining industry boundaries
Putting money where the future is
9%
Large CPGs only captured 9% of the industry growth
24%
Medium CPGs captured 24% of the industry growth
67%
Small CPGs captured 67% of the industry growth
85% of the $20 billion in global VC funding in the CPG industry between 2014 and 2020 went to direct or platform-enabled business models.
It’s time for a business model portfolio
Consumer goods pathways to growth
Different paths to grow
All Categories
Largest % of funding for each
consumer goods category by offering
category and business model
consumer goods category by offering
category and business model
Existing products
New products
Services
Breakthrough
Adjacent
Core
Indirect business model
Direct business model
Platform-enabled business model
Moving from pilot to performance
The first step to get started
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