With the support of Accenture, DFG began using design thinking and agile delivery methods, such as user research and story mapping, to determine what the ideal customer journey would look like online.
The first step was to develop an understanding of which functions are most valued by customers. DFG and Accenture could then create a Minimal Viable Product (MVP) based on the latest SAP Commerce Cloud Version 2. This version allows a holistic view of capabilities. It enables brand-new features like customizable data insights and multichannel capabilities, and the flexibility needed to scale and grow the organization consistently. Hence, Accenture and DFG were able to create a version of the product good enough to get customer feedback for future and continuous development.
Next up was sharing the MVP to a selected group of customers - two DFG's floral wholesalers - who provided feedback on the functionalities they thought to be most important. Thanks to this feedback, the team could rapidly optimize the data loads needed during peak business hours and so be able to generate revenue rapidly. Accenture and DFG designed and launched a flexible product model that automates product creation and allocation, allowing DFG to manage personalized assortments and provide relevant product recommendations for all their customers on a large scale. Through the Enterprise Resource Planning (ERP) systems, growers could sell flowers and plants to customers around the world in just a few minutes. Accenture also rearranged the supply chain within DFG's trading platform to optimize the customer's browsing experience.