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COVID-19 is a global pandemic, evolving at unprecedented speed and scale. It is creating a universal imperative for governments and organizations to take immediate action to protect their people.
 

Self-quarantine. Social distancing. Community spread. These formerly obscure terms are now everyday words. New habits and behaviors are forming that in many cases are not likely to go away after the crisis passes.
 

For customers, the most immediate impact is fear, not just for their personal health but also for the economic impact.

And while the impact to the economy is not fully known, both Direct-to-Consumer and B2B organizations are scrambling to meet the immediate needs of their marketplaces.
 

In particular, those who have viewed digital commerce as a secondary channel now need to reorient every aspect of their business towards a digital commerce mindset. There exists an opportunity to double-down on digital commerce, augmenting existing offerings and creating new lines of service.
 

While this represents an opportunity to grow revenue, attract new customers and drive channel shift, it depends on digital channels and capabilities having appropriate scale and stability to handle the crush.

Contact Us

John Zealley

Senior Managing Director, Marketing Advisory, Accenture Interactive

Nevine El Warraky

Global Industry & Products Lead – Accenture Song

Eric Buss

Managing Director, Digital Technology Growth Strategy Lead, Accenture Interactive

Jeff Ryan

Managing Director, Global Ecosystem Strategy Lead, Accenture Interactive

Sid Goyal

Digital Business Integration Executive, Growth Markets

Mohammed Sirajuddeen

Managing Director, Growth Markets