Retailers must continually and responsibly reset the business to thrive in a world that’s changing fast. From consumer behaviors and market trends to competitive dynamics and the economic outlook, today’s reality is unlikely to be tomorrow’s. Retailers are grappling with factory shutdowns, stressed supply chains, sourcing scarcity, and even extreme weather. This is the nature of modern retail. And it will be from now on.
While retailers are swimming in data that can help them make sense of this complex landscape, functional silos and a lack of strong data governance make it difficult to get enterprise-wide data insights. So retailers are missing the big picture—they need to be truly data-driven and realize their retail digital transformation.
