Role Tasks PreSales Contribute to RFPs mtgs conduct account planning research w PM Create media plans and campaign strategy use internal tools data to determine opportunity size, flighting, targeting, budget allocation, etc. , align partner objectives to appropriate best practices measurement strategy SFDC pipeline creation management for upsell, same store opportunities Campaign setup program definition Prepare for and run campaign kick off calls Manage creative asset collection own creative review and approval Create bulk sheets Generate keyword lists Coordinate measurement studies work with measurement team to manage setup and package communicate results to client Pacing delivery Responsible for 100 delivery Maintain the custom schedule Seek Deal Review approval for makegoods 25K Performance reporting Manage performance and deliver on partner goals Test optimization strategies and surface recommendations 1 Deliver weekly reporting end of campaign reports, contribute to QBRs Identify and pitch scale, upsell, reactivation opportunities based on performance Analyze and deliver measurement study results Troubleshoot performance issues, bugs and file support tickets
Desired Experience 3 years experience in marketing, advertising, and or digital industry. Experience in search, display, customer data, ads measurement. Analytical skills for purposes of optimizing upselling media campaigns based on media math across paid media, owned media, and earned media. Existing relationships with business marketing leaders within client or agency organizations is a plus. Excellent presentation, communication, and collaboration skills.
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