Role: Digital Analytics and Optimisation Manager
Organization: Accenture Interactive
The digital revolution is changing everything. It’s everywhere – transforming how we work and play. Are you reacting to the disruption each day or are you leading the way as a digital disrupter? Accenture Digital is driving these exciting changes and bringing them to life across 40 industries in more than 120 countries. At the forefront of digital, you’ll create it, own it and make it a reality for clients looking to better serve their connected customers and operate always-on enterprises. Join us and become an integral part of our experienced digital team with the credibility, expertise and insight clients depend on.
Accenture Digital is powered by three practices –Analytics, Interactive, and Mobility. As part of our Interactive practice, you’ll help businesses grow in entirely new ways. You’ll drive revenues, increase efficiencies and reduce costs. All while enhancing a little thing called brand equity.
Accenture Interactive helps CMOs and marketing organizations drive superior performance through relevance at scale. We offer a comprehensive suite of analytics, consulting and technology to drive up marketing performance, drive down the cost per interaction and create relevant consumer experiences on a massive scale.
- Help companies better understand consumers and how to connect with them across markets and channels, using data and analytics
- Design and deliver highly relevant experiences for consumers in real time, using the latest technologies to increase awareness, engagement, sales and profits
- Optimize marketing processes and integrate across the enterprise in order to maximize the opportunities of data, analytics and marketing outcomes
- We build, deploy, maintain and scale marketing solutions that reduce complexity and cost
- Partner and team with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients
- Offer our clients end to end solutions and services in Customer Data Management and Analytics, Customer Experience Management, Content Services, Digital Analytics, eCommerce, Marketing and Media Optimization, Marketing Operations, Marketing Strategy, Marketing Technology Services, Marketing Transformation and Merchandising Analytics and Optimization
Digital Analytics & Optimization Manager
The Digital Analytics & Optimization Manager will play a critical role in business development and delivery, providing pre-sales support and thought leadership surrounding analytics and experience optimization technologies as well as working directly with customers to implement sophisticated web analytics and personalization programs. The ideal candidate will have experience managing digital intelligence teams and working closely with clients to understand their business needs in the digital analytics space. The candidate should have a well-developed knowledge of web analytics and optimization technologies, processes, and trends.