Accenture Interactive surveyed over 3,000 consumers across North America, Europe and the Asia Pacific region who relied on immersive technologies to evaluate and/or purchase a product and/or service online over the previous six months to understand their attitudes and experiences. Our research focused on these key questions:
- How can immersive technologies boost consumer confidence?
- What returns does the use of immersive technologies offer for brands?
- How can immersive technologies create more rewarding buying experiences?
The online survey was conducted in March 2020.