Everything has changed
CPGs must re-learn who their consumers are
Wanting to be healthy is not new. How you enable it is.
of consumers will continue to shop more health consciously.
consumers will continue to exercise more and spend more time on self-care/mental wellbeing.
of consumers will continue washing their hands more.
consumers will continue using technology to access health care (e.g. telemedicine).
2/3 plan to socialize from home(s) and virtually
COVID-19 & CPGs: Emerge stronger
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