High Tech has a unique relationship with cloud because they not only build cloud infrastructure but also adopt it into their product roadmaps. This relationship has become intertwined making yesterday's customers, today's competitors and transforming hardware companies into as-a-Service platform providers.
- Hardware solutions that were previously used won't suffice and high tech manufacturers should consider reinventing their products, business models and themselves.
- Cloud is becoming the tool to help organizations effectively make this transition.
- Successful implementation can become a potential opportunity to demonstrate to customers the effectiveness and benefits of their products that are supported by cloud.