Explosive population growth. Aging populations. Inadequate access to quality healthcare in the poorest parts of the world. Medical technologies that aren’t getting the job done.
To tackle these challenges, medical-device makers will have to take a whole new approach to innovation. R&D in this space is no longer just about tweaking existing products to make incremental improvements. It’s about creating breakthrough devices that no one could imagine previously. These devices will reinvent how healthcare is delivered and generate unprecedented new value for patients, providers, and payers alike—including:
- lowering healthcare costs
- enhancing quality of care
- personalizing care for patients
- making it easy for healthcare consumers as well as physicians, nurses, and technicians to use the devices available to them
- sweetening the odds that devices in development can be handed in for regulatory approval
How will all this happen? Next-generation medical devices will be designed and developed “from the outside in”—with users’ needs and experiences top of mind for R&D teams—not only “from the inside out,” with scientific advancements in product components as the primary focus.
We call it context-driven development. It hinges on R&D approaches called Design Thinking and Design Doing.
And among progressive device makers today, it’s replacing classic waterfall development as the wellspring for innovation.