eBusiness strategy

Italy leads the countries surveyed in perceived effectiveness and maturity. Can the country’s businesses also become leaders in online performance?

Key challenges include limited or disjointed insight into the consumer, data privacy and security, and inflexible or complex business processes.

4 key takeaways for eBusinesses


see their eBusiness strategy as well-defined and highly effective


have a central team with distributed execution


had an eBusiness strategy for over 3 years


are reporting to the CEO as the top line

Commerce and innovation investment

Forty-eight percent of decision-makers for Italian companies expect to see a significant increase in their level of investment in commerce technology, while 36 percent expect to see a significant increase in their level of investment in innovation in eBusiness.

Online sales and content performance

The executives surveyed found product reviews to be the most influential in driving consumers to convert online, but cited product marketing content is among the best performing.

Quality content influences online purchases.



of executives believe their eBusiness strategy must innovate at a rapid pace to maintain competitive advantage

Angelo D'Imporzano​

Senior Managing Director, Lead – Consumer Industries, Europe​

Sohel Aziz

Managing Director

Jim Clark​

Research Lead – Global Accenture Interactive


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