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The big value shift

November 23, 2020


In brief

Under pressure

1: The decade of the home is here

2: Travel gets (re)grounded

3: Savvy, sustainable consumption is sustained

Prepare to shift

1. Are we truly consumer obsessed?

While businesses today may collect vast amounts of data, what’s crucial is to translate this data into insight-driven decisions. This requires strong analytics capabilities―from data collection, to aggregation, to insight generation―allowing businesses to conduct "dynamic demand sensing" and shift operations in real time.

2. Are we rethinking our value structure?

The pandemic has the potential to fragment demand and profit pools, causing many industries to restructure significantly. By following the data, businesses can anticipate and get ahead of looming changes to their industry value structures.

3. Is our business model still relevant?

Companies need to ensure their business models stay relevant and cost effective. eCommerce and direct-to-consumer models are accelerating in importance. These business model shifts will create new challenges, such as providing last-mile delivery at a cost-effective rate while keeping environmental implications in mind.

4. Is our operating model modular and flexible?

Companies need agile operating models to respond swiftly to market changes and adapt to new ways of working. This means having the flexibility to turn data-generated insights into organizational change and built-in modularity coupled with adaptiveness to scale up and down as consumer demand changes.

5. Do we have the right capabilities?

As value is redistributed, certain capabilities―such as digital―will become more essential and others less so. To create long-term strategic success, companies must be able to identify and access necessary capabilities. Ultimately, leveraging the wider ecosystem expands a company’s ability to align to shifts in consumer behaviors.

About the Authors

Kathleen O’Reilly

Global Communications, Media and Technology Industry Practices Chair

Karen O’Regan

Managing Director – Accenture Strategy, Ireland Lead

Oliver Wright

Senior Managing Director – Consumer Goods & Services, Global Lead

Jill Standish

Senior Managing Director – Global Lead, Retail

Emily Weiss

Senior Managing Director – Global Industry Sector Lead Travel

Katherine Dunn

Senior Manager – Accenture Strategy​

Chris Tomsovic

Managing Director – Accenture Strategy, Macro Foresight Global Lead


Jeffrey Berry

Managing Director – Accenture Strategy, Mergers & Acquisitions and Private Equity

Tomas Castagnino

Managing Director – Accenture Research

Nicole Kozlac

Consultant – Accenture Strategy


Consultant – Accenture Strategy

William Snowden

Consultant – Accenture Strategy

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