While the travel industry is in a much better position than it was two years ago, they still need to adapt to a fast-evolving reality. From baggage screening and wayfinding apps in airports to hotel concierge services and booking engines, artificial intelligence (AI) is set to dominate.
Many business fundamentals, such as understanding travelers' needs, capturing demand, managing revenue, and streamlining operations, hinge on capturing real-time moments and trends. But according to our survey, only 13% of travel companies have the AI maturity today to unlock that potential. We call them AI Achievers.
Our research shows how to become an Achiever by following these five critical success factors: promote AI as a strategic priority, invest heavily in talent, create an AI core, design AI responsibly and prioritize short and long-term investments.