Marketing Operating Model and Change Management Consultant

We are:

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song

There will never be a typical day at Accenture Song, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space.

Marketing Advisory practice foundation:

Marketing has entered a new choice environment. Brands are no longer selected only through linear journeys or campaign reach; they are shaped inside a system of choice made up of search, social, retail media, marketplaces, creators, communities, comparison tools, AI assistants, and the operating rules of dominant platforms. CMOs must now influence both human consumers and algorithmic intermediaries while proving marketing's contribution to growth, efficiency, and enterprise value.

The Canadian Marketing Advisory practice helps clients respond through an integrated Relevance and Readiness model. Relevance helps clients strengthen the signals that make brands discoverable, distinctive, trusted, recommended, and chosen. It focuses on brand strategy, customer insight, content ecosystems, creator and community influence, experience, and how a brand shows up across human and algorithmic decision filters.

Readiness helps clients build the marketing function required to deliver that relevance at speed and scale. It focuses on marketing strategy, transformation roadmaps, operating model and governance, process design, data, AI and technology enablement, measurement, value realization, capability building, and organizational change.

Together, Relevance defines what the brand must become in-market; Readiness defines how the marketing organization must work to deliver it. The Readiness roles are part of a consulting-led advisory team that helps CMOs move from ambition to executable transformation, measurable outcomes, and sustained capability uplift.

Relevance - Defines how the brand earns attention, trust, recommendation, and choice across human and algorithmic decision filters. Defines how the brand earns attention, trust, recommendation, and choice across human and algorithmic decision filters.

Readiness - Defines how the marketing organization must work, govern, enable, measure, and change to deliver that relevance at scale.

This role turns marketing strategy into the ways of working required to deliver it. The Operating Model & Process Design Lead defines how the marketing organization should be structured, governed, measured, and connected across teams, agencies, partners, platforms, and work processes.

You are:

You are an operating model and change management consultant who helps marketing organizations redesign how work gets done and build the adoption required to make the change stick. You bring a mix of organization design, process thinking, stakeholder engagement, analytical problem solving, and human-centered change capability.

This is not a narrow PMO or documentation role. It is a consulting role that connects marketing strategy, organization design, governance, process, technology, people impacts, communications, training, and adoption into practical transformation outcomes.

The work:

• Assess current marketing operating models, organization structures, governance forums, decision rights, roles, workflows, handoffs, tools, agency interactions, change readiness, and pain points.

• Use interviews, workshops, process mapping, organization analytics, activity analysis, and capacity inputs to surface insights and shape future-state recommendations.

• Co-create operating model options with marketing, commercial, technology, analytics, legal, procurement, agency, and business stakeholders; test options against design criteria and implementation feasibility.

• Design practical governance models, RACI models, role charters, interaction models, ways of working, and process changes across planning, briefing, content, creative, media, approvals, measurement, and optimization.

• Develop change impact assessments, stakeholder maps, readiness assessments, communications, training materials, adoption plans, and sustainment mechanisms to support implementation.

• Model resource, skill, and capability implications using capacity planning, time distribution, activity analysis, workflow data, or organization design tools where relevant.

• Build implementation roadmaps, pilot plans, change activation plans, and adoption metrics that help clients implement new structures, governance, and ways of working.

• Contribute to client presentations, proposal materials, Statements of Work, practice assets, playbooks, and reusable operating model and change management templates.

Client-facing expectations:

• Work directly with marketing operations leaders, transformation sponsors, functional partners, and cross-functional client teams while supporting senior leads in CMO-level conversations.

• Facilitate or co-facilitate stakeholder interviews, design workshops, playback sessions, and change readiness discussions with clarity, empathy, and structure.

• Translate stakeholder pain points and competing priorities into practical design options, decision packs, requirements, and implementation steps.

• Bring a people-first change lens by anticipating adoption barriers, aligning leadership groups, and helping teams understand what will change and why.

Key deliverables and outcomes:

• Current-state operating model, process, governance, and change readiness assessment

• Stakeholder interview synthesis, pain point analysis, design principles, and decision criteria

• Future-state operating model options, role charters, accountabilities, RACI, and governance design

• End-to-end process maps, service blueprints, workflow requirements, and ways-of-working guides

• Change impact assessment, stakeholder map, change strategy, communications plan, training plan, and adoption plan

• Resource, skill, capability, and capacity implications to support future-state design choices

• Implementation roadmap, pilot plan, adoption metrics, sustainment plan, and workshop materials

Typical engagements and workstreams supported:

• Marketing operating model reinvention and organization design

• Marketing governance, decision rights, and ways-of-working activation

• Campaign, content, creative, media, and approval process transformation

• Change management for marketing transformation, workflow tools, and MarTech-enabled ways of working

• Agency ecosystem, partner model, and cross-functional collaboration redesign

• Capability, skills, capacity, and adoption planning for modern marketing teams

Leadership expectations:

• Support defined operating model, process, or change workstreams from discovery through design, validation, and activation planning.

• Manage and coach analysts or junior team members on interview synthesis, process mapping, stakeholder analysis, change impact assessment, and client-ready deliverables.

• Support Operating Model & Process Design Leads, Marketing Transformation Leads, technology leads, and value leads to ensure recommendations are implementable and measurable.

• Lead authentically with an inclusive, people-first mindset that builds trust with clients and creates space for teams to learn and grow.

• Support business development and practice development through proposal inputs, SOW content, reusable assets, community building, recruiting, and thought leadership.