Job Location: San Jose
Regional Description: Costa Rica
Job Number: 00704916 00704916_en
The Programmatic Specialist is an analytical media professional with the ability to plan, buy, and optimize display media programmatically.
Helps formulate display advertising strategies and media plans to meet specific performance marketing objectives.
Uses advanced targeting and optimization tactics to ensure that goals are being met in the most cost efficient manner.
Responsible for hands on set up, management and optimization of programmatic media campaigns within buying platforms to deliver various marketing goals.
QA and resolve ad assets 3rd party tags, creative specs, etc.
to gain approvals in ad platforms.
Build, traffic, and launch campaigns within DSP platforms.
Proactively monitor campaign performance and implement optimizations to maximize return on an ongoing basis.
Maintain thorough understanding of buying platforms and know how to leverage available features and solutions to accomplish various marketing objectives. Compile reports as needed, draw insights from data and make recommendations on how to increase efficiency of media buys.
3 years of experience in Technical Knowledge experience in Programmatic and knowledge of one important DSP platform and reporting functions, such as Sizmek, Mediamath, Centro, DoubleClick Bid Manager.
Experience with at least one ad server like Sizmek and DoubleClick Manager.
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