Mapping the future media & platforms landscape

COVID-19 has wildly accelerated the shift from traditional media consumption to digital channels. With this trend expected to continue, media and platform companies must evolve their business models as competition and customer experience expectations intensify.

To better understand how media companies will create and capture value in the future, we created an interactive Value Map to explore the major roles involved in content creation and distribution, while identifying which are well-positioned for the future and which are at risk.

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Accenture named a business consulting leader

IDC MarketScape names Accenture a business consulting leader

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Case studies

Discover how data management was taken to the next-level for a global collaboration tech company.

Learn how Marketing Mix Modeling can help companies understand their impact on profitability with insights.

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