Research Report
Our human moment: reinventing consumption
April 3, 2023
In brief
- Consumption isn’t working. We need to reinvent it.
- In a new study, we didn’t start with ‘the S word’. Instead, we started with what matters to people.
Closing the relevancy gap
We have an opportunity to reinvent consumption, transforming organizations and how they impact the planet and people’s lives. This shift will require a complete transformation of our approach to sustainability – changing the relationship between people, sustainability, and organizations.
We need to rethink how we define sustainability, connect with people, and stimulate change.
In doing so, organizations could make sustainability more relevant and actionable, which could mobilize over 4.5 billion people more strongly.
Source: Accenture Our Human Moment Sustainability Survey 2022 (n=8,000).
New directions to make sustainability more human
Connect with people’s values, reach a wider audience, and create more powerful routes to sustainable action by using our unique Life-centric Entryways framework.
When it comes to building sustainable habits, our research indicates that the most effective approach doesn’t start with sustainability at all. What takes precedence? Core human values such as connection with others, caring for loved ones, and fighting for the causes that matter to us.
These values aren’t just words. The Six Entryways enable organizations to identify more impactful ways increase the relevancy of sustainability offerings, and diversify the opportunities to drive action. Here’s a sneak peek:
