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Case Study

Bring it on (and off)

Engaging shopping experiences, at home and in stores


What Accenture did

The resulting consolidated information helps improve more comprehensive marketing plans and execute marketing campaigns.

New retail mid-end omni-channel solution

We provided our new retail mid-end omni-channel solution—a system developed using Alibaba’s Cloud platform that featured open architecture and strong expansibility to allow for easy sharing of data and services.

Flexible loyalty system framework

By deconstructing customer business scenarios, we built a flexible loyalty system framework to support different promotional campaigns. Also, now employees can processall requests between departments, including human resources and finance, via a popular office chat tool.

People and culture

Value delivered


The chain rapidly expanded from 200+ stores to 350+ stores.


The year-on-year growth merchandise volume (GMV) grew 13.3% in 2019.

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