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Corporate - Digital Strategist China (Corporate Digital Marketing Analyst)

Dalian Job No. r00201562 Full-time

Job Description

Job Summary

The Accenture Marketing & Communications Campaign Management team is looking for a creative, highly motivated, data-driven marketer with a proven ability to design, deliver and optimize high-quality digital marketing campaigns. The Digital Strategist will be aligned to a specific area of Accenture’s business (i.e., industry, business group, country) and will develop an in-depth understanding of audience and audience behavior to ensure digital programs and tactics are designed effectively.

Key Responsibilities

  • Collaborate closely with the aligned Campaign Manager, M+C stakeholders and other channel teams (social media, events, mobile app, media relations, etc) to develop impactful digital marketing programs that support campaign and business objectives. Contribute to recommendations with research-backed insights, which could include:
    • SEO recommendations
    • Digital user journeys design
    • Personalization recommendations
    • Testing (A/B testing)
    • Advising and optimizing interactive experience assets
    • User experience
  • Ensure alignment of digital channel strategies and tactics supporting campaign activation to overall channel strategies, working closely with Content and Channel Strategy teams.
  • Oversee activation of content across multiple digital channels aligned to campaign activation strategy and plans, which could include website, mobile app, email, etc.
  • Assess performance of digital tactics supporting a given campaign, using relevant data to cull meaningful insights that help identify opportunities for ongoing optimization.
  • Manage and optimize overall web presence for a specific area of the business and/or section of the Accenture.com site, proactively assessing health and performance in collaboration with Data & Analytics team.
  • Collaborate with email content delivery team to build and optimize email channel strategy and performance.
  • Identify areas for continued optimization on Accenture.com aligned to campaign performance objectives and benchmarks and contribute to testing and experimentation, creating an optimal visitor experience.
  • Manage development and delivery of email and Accenture.com publishing projects implemented by the Digital Execution team.

    Qualifications

    Basic Qualifications

    • Bachelor's degree
    • 6 months to 1 year digital marketing experience or cross-channel data-driven marketing execution with a primary focus on web, mobile and email marketing preferred.

    Skills & Qualifications

    • Fluent English
    • Excellent written and verbal communication skills.
    • Ability to work individually on a project or in a team environment
    • A self-starter with a can-do, team-first work ethic. 
    • Meticulous attention to detail, with the ability to troubleshoot and problem solve 
    • Strong analytical skills to interpret data and key performance indicators (KPIs), identify trends, insights, and areas for improvement. 
    • Ability and desire to work in a fast-paced environment, consistently meeting deadlines and motivating others to do the same.
    • Willingness to participate in meetings outside of regular business hours when/as needed to accommodate other time zones.
    • Sensitivity to the cultural variances across different countries. Ability to prioritize and switch gears quickly between multiple projects. You successfully plan and coordinate workflow across teams.
    • Demonstrated teamwork and collaboration in a professional setting; either military or civilian.

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