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marketing-- CMT APAC Opportunity Centric Marketing Lead

Job Location: Beijing, Shanghai

Regional Description: China

Job Number: 00506110


- Job description

The role of Opportunity Centric Marketing (OCM) Manager for the Communications, Media & Technology (CMT) operating group in Asia Pacific is one of both strategic marketing and tactical marketing execution. Teaming with the CMT local Marketing Leads, this person will work with CMT account teams to define clear Opportunity Centric Marketing strategies. The candidate must be able to translate what he/she learn about specific sales situations (e.g. competitive environment, buyer values, client perception of Accenture, etc.) into a set of marketing objectives around which programs can be built. Then, teaming with the CMT local Marketing Leads and collaborating with internal and external parties (agencies, vendors, Marketing Shared Services, etc.), the CMT Asia Pacific Opportunity Centric Marketing Lead will take a hands-on approach to implement those programs with a particular focus on the largest and most strategic CMT deals to be supported by marketing.
Responsibilities include teaming with CMT local Marketing Leads and working with CMT account teams to define clear and crisp messages with the help of professional writers; conducting competitive research, preparing client company profiles and developing client executive power maps with the help of Accenture Research; establishing visual identities and theme lines for the Accenture offer/response and creating a comprehensive marketing program that may include a number of opportunity centric marketing deliverables (e.g. executive summary, teambook, microsite, videos and other creative treatments, etc.), leveraging as much as possible digital and innovative marketing tactics.
This person will also interface on an ongoing basis with the CMT Asia Pacific Marketing Lead to conduct regular demand planning and pipeline reviews, identify priority deals requiring marketing support in the pipeline, socialize OCM in the region, share success stories and help “sell” OCM for specific deals.
The candidate must work well under pressure as many OCM programs have extremely short timelines. While many programs recycle ideas and similar tactics from prior initiatives, the candidate should also be a creative thinker, able to devise non-traditional approaches that will differentiate the Accenture proposition and make it memorable in the minds of our clients.
  • Interface with CMT Asia Pacific Marketing Lead to review and monitor the pipeline, and identify the largest and most strategic deals requiring OCM support
  • Define targeted marketing strategies helping account teams influence the thinking and perception of clients
  • Lead the recommendation, planning, coordination and execution of integrated OCM programs with a particular focus on the largest and most strategic CMT deals, teaming with the respective CMT local Marketing Leads
  • Provide strategic guidance to CMT local Marketing Leads and CMT account teams regarding positioning and communication tactics to be used
  • Conduct message development sessions to clarify and improve existing messages with the help of professional writers
  • Identify deal-appropriate content for use in programs based on knowledge gained from the CMT account teams
  • Direct the work of writers in creating content for programs and review / edit content as necessary
  • Manage and coordinate the work of external vendors or other internal parties creating marketing deliverables
  • Provide QA assistance on the largest deals being supported by marketing
  • Estimate program costs, create and manage program budgets
  • Report regularly on program activities for program tracking purposes
  • Capture best practices from programs worked on to share with peers
  • Build awareness of OCM success within the region by sharing best practices and success stories
  • Contribute to the innovation and industrialization initiatives driven by the CMT OCM Central Hub
Skills required
  • Very strong project management skills
  • Expert at integrated marketing strategy development
  • Excellent knowledge of digital marketing tactics
  • Ability to manage multiple projects simultaneously
  • Ability to put structure around ambiguously defined thoughts/situations
  • Ability to come up with creative and innovative solutions
  • Strong business knowledge of Accenture and where to find content or answers
  • Good understanding of message development (e.g. message house, destination x, win themes, etc.)
  • Strong written and oral skills
  • Critical thinker with sharp analytical skills
  • Uncompromising commitment to excellence and production of quality deliverables
  • Quick learner that is interested in gaining new skills

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