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Tell me all about yourself

July 30, 2021

Enterprises need to change how they segment SMBs

Time for change

Proper segmentation is the most critical step to building the right treatments, which leads to creating the trusted relationships that matter.

Let’s take things slow


of SMB customers increased spend when enterprises personalized their recommendations.

Three things you should know about me

Source: Accenture, US SMB-Enterprise Dynamics Research, June 2021
Source: Accenture Fjord Small Business Strategy Client Research

Mix it up

Source: IRG Segmentation Analysis using Accenture Marketing Universe from June 2021

Recognize me for who I am

Coming up next

About the Authors

Robin Murdoch

Managing Director – Corporate Strategy, Global

Stephanie Gorski

Managing Director – Accenture Strategy, Software & Platforms

Kelley Harris

Senior Manager – Strategy & Consulting, Customer Sales & Service

Louise Barrere

Managing Director and Generative AI Acceleration Hub Lead

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