Strategy and Consulting Global Network Song Practice | Marketing Transformation
About Accenture
Accenture is a leading global professional services company that helps the world's leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth, and enhance citizen services - creating tangible value at speed and scale. We are a talent-and innovation-led company with approximately 794,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world's leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and Al with unmatched industry experience, functional expertise, and global delivery capability. We are uniquely able to deliver tangible outcomes because of our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song. These capabilities, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com.
Strategy and Consulting Global Network Song Practice | Marketing Transformation
MarTech Consultant Roles and Responsibilities
Adobe Experience Platform (AEP) – Data Foundation & Platform Enablement
- Support the design and enablement of Adobe Experience Platform as a unified data foundation, integrating customer data across online, offline, and enterprise sources
- Work with marketing, analytics, and technology teams to translate business requirements into AEP data models, schemas, and platform use cases
- Assist in defining data governance, quality, and operating principles to ensure scalable and compliant use of customer data
- Support platform readiness for downstream analytics, personalisation, and activation use cases
Adobe Marketo Engage (AME) – Campaign Automation & Lead Management
- Support the design and execution of end-to-end marketing automation campaigns using Adobe Marketo Engage across email and digital channels
- Assist in lead lifecycle management, including lead scoring, nurturing programs, and qualification frameworks aligned to business objectives
- Collaborate with sales and marketing teams to define campaign strategies, segmentation, and targeting approaches
- Monitor campaign performance (e.g., open rates, conversion, pipeline contribution) and provide data-driven recommendations for optimisation
- Support integration of Marketo Engage with CRM and other platforms to enable seamless lead flow and reporting
Adobe Real-Time CDP (RT-CDP) – Customer Profile & Activation
- Support the creation and optimisation of unified, real-time customer profiles using RT-CDP
- Assist in defining identity resolution, segmentation, and audience strategies to enable timely and relevant activation
- Collaborate with teams to support real-time and batch activation across paid, owned, and direct channels
- Analyse audience performance and activation outcomes to identify optimisation opportunities
Adobe Customer Journey Analytics (CJA) – Insight & Measurement
- Leverage Customer Journey Analytics to analyse cross-channel customer behaviour, journeys, and outcomes
- Support the design of journey analysis frameworks, KPIs, and performance views aligned to business objectives
- Translate journey and performance insights into clear recommendations for experience, campaign, and journey optimisation
- Support executive-level reporting and insight storytelling using journey-based analytics
Adobe Journey Optimisation (AJO) – Orchestration & Personalisation
- Support the design and activation of personalised customer journeys using Adobe Journey Optimisation
- Assist in defining journey logic, decision rules, and triggers to enable context-aware engagement
- Collaborate with marketing and product teams to activate journeys across email, push, SMS, paid media, and digital channels
- Monitor journey performance and recommend optimisation actions to improve engagement, conversion, and retention
Consulting Delivery, Operations & Governance
- Own and support day-to-day consulting delivery of workstreams within client engagements, ensuring scope, timelines, dependencies, risks, and value delivery are actively managed
- Contribute to +1 internal initiatives, such as proposal development, asset creation, or practice enablement, in support of GN Song and Accenture priorities
- Develop and maintain consulting-grade delivery artefacts including project plans, insight decks, performance readouts, issue logs, and executive updates
- Act as a strategic liaison between clients, Accenture leaders, subject-matter experts, and delivery teams to ensure integrated, client-centric solutions
- Coordinate with partners and vendors to support compliant, high-quality execution and governance
Apply structured consulting problem-solving and professional judgement to navigate ambiguous, fast-paced, and evolving client environments, balancing strategic thinking with execution discipline
Your experience counts!
- 5+ years of experience in data-driven marketing, martech, customer analytics, digital transformation, or customer experience, preferably in consulting or client-facing roles
- Hands-on experience or strong working exposure to Adobe Experience Platform (AEP) or related capabilities such as Real-Time CDP, Customer Journey Analytics (CJA), and Journey Optimisation (AJO)
- Experience working with customer data, identity resolution, segmentation, and activation across multiple channels (paid, owned, CRM, digital touchpoints)
- Ability to analyse cross-channel customer journeys and behaviours, translating insights into clear recommendations for optimisation and business impact
- Familiarity with journey analytics, measurement frameworks, attribution concepts, and performance reporting to support data-driven decision-making
- Experience collaborating with marketing, analytics, and technology teams to support platform implementation, integration, or optimisation initiatives
- Strong analytical and problem-solving skills, with the ability to translate complex data and platform concepts into clear business narratives and executive-ready storytelling
- Experience preparing or contributing to client deliverables, such as solution designs, insight decks, journey views, or platform documentation
- Exposure to marketing technology ecosystems, CDPs, analytics platforms, or data platforms (Adobe or equivalent) is an advantage
- Comfortable operating in global, matrixed, and fast-paced consulting environments, demonstrating strong stakeholder management and collaboration skills
You will also have opportunities to hone your functional skills and expertise in an area of specialization. We offer a variety of formal and informal training programs at every level to help you acquire and build specialized skills faster. Learning takes place both on the job and through formal training conducted online, in the classroom, or in collaboration with teammates. The sheer variety of work we do, and the experience it offers, provide an unbeatable platform from which to build a career.
Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity, or any other basis as protected by applicable law.
Kuala Lumpur
Énoncé sur l’égalité d’accès à l’emploi, Demandes d’accommodement et Autres énoncés en matière d’emploi
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Demandes d’accommodement
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Autres énoncés en matière d’emploi
Nous avons pour objectif d’offrir à notre personnel des postes à proximité de leur lieu de résidence. Cependant, étant donné la nature de nos activités et nos obligations envers nos clients, nos employés doivent être prêts à voyager au besoin.
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We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.
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Join Accenture to work at the heart of change. Visit us at www.accenture.com.