Trust is precious. In fact, it’s the foundation of the entire digital economy. And wherever customers interact with their platforms, companies have the opportunity to validate or reward trust—or to violate and destroy it.
Where every customer’s concerned, platform companies must view trust as a personalized, one-on-one relationship. Getting it right brings real economic benefit and growth through network effects. But failing to meet expectations risks valuable customers switching to rival platforms and taking their data with them.
Click the players on the right to listen to lively discussions around implications for safety, security, privacy, compliance and more.
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