The judicious choice of a proven, flexible and integrated payment product fits into this thinking to make the customer's life easier from the start to the end of their trip.
Finally, a system integrator with the multiple capabilities required to navigate the multidisciplinary complexity required by a technological modernization project and also act as a business partner, one that understands the paths and expectations of transit users, from their point of departure through to destination; understands the ecosystem and its local particularities; maintains strategic relationships with players in the payments and digital technology community; and can provide flexible service models that meet the needs of customers whenever they use transit.
Collaboration with an innovative partner that has thorough payment expertise in the public transit sector and beyond, as well as experience in deploying large, open technology platforms, maximizes value for all stakeholders and reduces risks. Such a partner would provide better trend tracking, better integration and more proactive project and cost management, as it would be involved in all project phases, from design to implementation.
Invest now in a robust solution to support your vision of the payment experience
As transit agencies begin to explore new features and services, such as mobile tickets and open payments, the trend is to introduce targeted stand-alone features, which are often seen as cheaper options that can be implemented more quickly and are less risky.
However, such practices often result in a fragmented and inconsistent customer experience with higher integration, transaction and maintenance costs, as well as increased security risks. The coexistence of differing systems that must learn to talk to each other through interfaces and don’t age at the same rate creates potential gaps that will inevitably increase over time. This piecemeal approach makes some providers less competitive because it creates the illusion of a lower base cost, as these highly specialized products often only focus on part of the overall needs. They do not on their own enable them to position themselves for the long term.
In our view, it is wiser to design these features and services for a single platform with the potential to be developed in several stages as needed.
If introduced at the outset, integrated management will enable implementation of an open, functional, consistent, safe and ultimately less costly system that transport agencies can control through the development of a longer life cycle.
Gradually take advantage of a modular, open platform
Phasing in a single, comprehensive platform as follows will provide quick wins while laying the foundation for longer-term goals that will achieve the desired vision for the mobility and payment experience.