"By rewiring media and entertainment organizations to flex fast, they can do more than watch their customers outgrow them. They can grow with them. At speed."
— JOHN PETERS, Managing Director and Lead
Issue 5: Rediscover your purpose & embrace dynamism
Talent and agility have evolved as anchors for effective change and growth. But companies who have a clear purpose, recognize that reinvention is ongoing, and prioritize investment in upskilling their people will stay ahead of customer demands and competition.
Our first six issues combine thought-provoking content and insights from 1,000 marketing executives on the latest trends, tools and technologies in the realm of M&E marketing. In a world of shifting consumer expectations and rapidly-evolving technologies accelerating direct-to-consumer competition for media companies, more than ever, marketing organizations are positioned to lead their companies to growth.