Fjord Trends 2020 highlights seven emerging trends expected to shape the business of experience.
TORONTO; Dec. 11, 2019 – Following an unprecedented streak of fast-paced growth and profitability, businesses are beginning to feel the need for deep soul searching. As a new decade approaches, they must look inwards for a total re-examination of their purpose and place in the world, says a new report by Accenture (NYSE: ACN). Now in its 13th year, Fjord Trends 2020 takes its annual look ahead to the future of business, technology and design, according to Fjord, design and innovation from Accenture Interactive.
2019 has been a year of climate crisis activism, Big Tech accountability, the booms and busts of the gig economy, and the commitment of 181 top CEOs to redefine the Statement of Purpose of a Corporation. Changing mindsets, accelerated by rising digital adoption, have reached the C-suite, forcing leaders to reconsider the very principles their organizations are built on. The report notes that economics and politics, capitalism and resources, and technology and society have long been entwined, but only now have the consequences of their entanglement burst into the public consciousness.