Research Internship - Digital Marketing Transformation (Song)
Internship Details
Period: 4 – 6 months
Hours per week: 32 - 40
Location: Hybrid (ITO office, Amsterdam and work from home)
Start date: September 2026
THE WORK
Do you get excited by questions like: How can brands stay relevant in a fast-changing digital world? Curious how organizations use data, technology and creativity to create better customer experiences? And are you looking for a thesis internship where you can combine academic research with real business impact? Then this might be the opportunity for you.
At Accenture Song, we help leading organizations transform the way they do marketing. From smarter personalization strategies to future-proof marketing operating models: we work at the intersection of strategy, data, technology and creativity to drive growth through relevance.
Team
As a Research Intern, you’ll become part of our Marketing Advisory team within the Marketing capability. A team of strategists, thinkers and problem-solvers who help clients rethink and improve their marketing and customer experience capabilities.
You’ll work alongside experienced consultants, get exposure to real client challenges, and contribute to projects that shape the future of marketing. At the same time, your thesis remains your main priority and we’ll actively support you throughout the journey.
Daily Tasks
On a daily basis,depending on available projects the following can be expected:
Write your thesis,with support from experienced consultants in our team
Research trends in digital marketing, customer experience and personalization
[optional] Support maturity assessments and benchmarking analyses for clients
[optional] Assist in developing insights that contribute to transformation strategies and roadmaps
[optional] Help structure and analyze data to support decision-making
[optional] Contribute to presentations, reports, and client deliverables
Collaborate with cross-functional teams (strategy, data, technology) to explore innovative solutions
Present your findings to internal stakeholders and the broader team
[optional] Gain hands-on experience as a consultant within Accenture Song
Research We support research topics that connect to the following domains, among others:
Digital Marketing Transformation
Customer Experience Strategy
Personalization & Relevance at Scale
Marketing Operating Models
Data-Driven Decision Making
AI in Marketing
Customer Journey Optimization
Marketing Technology & Innovation
WHAT WE EXPECT FROM YOU
We expect the following qualifications and qualifications from an intern thesis:
Currently pursuing a Master’s degree (e.g. Business Administration, Marketing, Economics, Data/Analytics, or a technical field with business interest)
Strong analytical mindset and interest in data-driven decision making
Curious about digital marketing, customer experience, and technology
Comfortable working with data, research methods, and structured problem solving
Strong communication skills and ability to clearly present ideas
Proactive attitude and willingness to learn in a fast-paced environment
Ability to work both independently and as part of a team
Proficiency in English and Dutch (C1)
Curiosity to develop yourself further
WHAT CAN YOU EXPECT FROM US
As a thesis intern, in addition to the opportunity to gain hand-on consultancy experience within Accenture Song, we would like to offer the following:
A monthly fee;
Personal buddy within the organization;
Hands-on consultancy experience;
Work on real client challenges alongside experienced professionals
Develop practical skills in digital marketing, strategy, and analytics
Receive mentorship and coaching to support your learning journey
Build a strong professional network within Accenture
The chance to learn more from experienced consultants;
Take part in the Song Talent Factory
Song Talent Factory (STF)
As part of your internship, you will also take part in Song Talent Factory. This program will be leading you through your path at Accenture Song and will provide additional engagements/activities/projects to enhance your intern experience.
Being part of the Song Talent Factory, you will:
Get professional guidance on finding the next step in your career;
Get expert support on your thesis topic while leveraging all Accenture resources;
Be part of one Song program where you are required to collaborate with other interns at Accenture Song from our different offerings (AI & Data,Commerce, Design & Digital Product Creation, Service and Marketing);
Work on a large, internship-long consulting project together with your STF group. This will allow you to not just get a glimpse of one of the four capabilities, but you will really get to see everything Accenture Song has to offer;
Be part of the Accenture Song community through companywide and intern specific engagement events
Enjoy the wide variety of training opportunities;
From building an app for coffee catch-ups to dinners after work, the Song Talent Factory will make your experience at Accenture Song even more enjoyable!
WHO WE ARE
Accenture Song
Accenture Song accelerates growth and value for our clients through sustainable customer relevance. Our capabilities range from ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy and campaign, content and channel orchestration. Join us and bring bold ideas to life with the greatest impact through the unlimited potential of creativity, technology and intelligence. Take a look at: www.accenture.com/song.
Song is one of five services that make up one Accenture – the others being Strategy & Consulting, Technology, Operations and Industry X.
WHAT WE BELIEVE
Accenture is an equal opportunity employer. Our leaders are committed to building a better, stronger and more equitable company for future generations to create positive, long-lasting change. Inclusion and diversity are fundamental to our culture and core values. We celebrate diversity and are committed to creating an inclusive environment for all employees. Our rich diversity makes us more innovative and creative, which helps us better serve our clients and our communities.
Our position as partner to many of the world’s leading businesses, organizations and governments affords us both an extraordinary opportunity and a tremendous responsibility to make a difference. Sustainability is one of our greatest responsibilities, which we embed it into everything we do and for everyone we work with.
Accenture is committed to providing equal employment opportunities for all. Please let us know if you require reasonable accommodation to enable your participation in the recruitment process by emailing e.van.den.hout@accenture.com. We will be happy to assist you.
Interested?
If you are interested, please provide us with a motivational letter where you propose a research topic. You can upload your motivation letter together with your resume in our Workday system.
Amsterdam
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