Optimized, personalized and dynamic banking
May 10, 2018
An appealing offer is about more than a good product. In this era of living services, customers have come to expect everything to be tailored to their needs and available in the moment. In this report, co-authored by Accenture and Nomis, we describe how banks can use advanced analytics to shape next-level pricing and offers, and become hyper-relevant to their customers.
Banks tend to fall into three main stages of pricing and offer management maturity:
Stage 1: Product price optimization
Fair prices that pivot on product rather than on customer
Stage 2: Customer-centric pricing
Prices and offers that maximize customers’ lifetime value across all product lines
Stage 3: Real-time intelligent adaptability
Real-time prices reflected across products and channels
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Our team of experts can help you optimize your pricing and offer management, no matter what maturity stage your bank is in. Reach out to start your journey to hyper-relevance.
Banks can go beyond merely competing on price to building distinctive customer relationships that proactively steer renewals.
Meet the team
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