Avertana is revolutionising the way we think about carbon waste. The Auckland-based company has developed a process that converts industrial waste streams into raw materials used to manufacture everyday products while leaving no residual waste.
Seeing the large stockpiles of waste slag in the Glenbrook mills, co-founders Sean Molloy, James Obern and Sherif Ibrahim began turning their attention to finding a way to convert this waste into products. Focusing on the slag's high titanium content, Avertana repurposes conventional process equipment and uses carbon-free inorganic chemistry to turn waste into valuable raw materials like Titanium dioxide (TiO2), Gypsum, Alum and Magnesium Sulphate, products used in paint manufacture, water purification, building materials, papermaking and fertiliser.
Its cost-effective solution has resulted in a technology partnership with a South African-based steel company and compelling project opportunities in China, Malaysia, Brazil, South Korea, Canada, Japan and India. Avertana has also engaged with the likes of Callaghan Innovation, Victoria University, University of Auckland, AUT and the University of Queensland to extend its platform to other large-volume industrial waste streams.
Avertana's business model is making the manufacturing supply chain more sustainable and less harmful.