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The state of supply chains during COVID-19

Supply chain disruption

Design your intelligent supply chain with purpose

Supply chains today are under pressure like never before. They need to meet more complex demands while adapting to the global disruption caused by COVID-19. And they need to be able to outmaneuver uncertainly in a world that brings fresh challenges & opportunities every day.

The solution? To create a customer-focused supply chain that operates with more agility. And to enable people to work differently through the transformative power of data and digital technologies.

The good news is that Middle Eastern businesses recognize this and have an unquenchable ambition to grow by investing heavily in technology. Middle East companies are already investing in digital technologies & Artificial Intelligence to bolster the resiliency of their supply chains and drive up productivity, in line with global trends. While many of them may be young in terms of digital maturity & enablement, they do have the right combination of capabilities, resources & ambition to accelerate their transformation plans.


Kris Timmermans : Harvard Business Review

Adapting to outmaneuver uncertainty

Intelligent supply chains help Chief Supply Chain Officers continuously innovate, build competitive advantage, and improve business, customer, and societal outcomes in an ever-changing, ever-challenging world.

Become truly customer-centric

Future competitive advantage rests on supply chains that can accurately predict demand and deliver personalized products, services and experiences.

Fuel growth through profitability

Zero-based spending helps CSCOs manage variability, enhance performance, unlock value and fund future-facing investments that transform the business.

Move faster, with agility

Human + machine supply chains predict, sense and respond faster by gaining real-time visibility across every level of the supply chain.

Do good for society and the planet

Responsible, sustainable and transparent supply chains increase brand value and build crucial trust with customers, partners and societies.

Reduce risk, increase security, build resilience

Secure, resilient and responsive supply chains help a business anticipate disruptions, respond quickly, and identify ways to reshape for the future.

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How we make it happen

We bring together applied intelligence and advanced digital expertise in a way that puts people first. Combined with our global innovation capabilities and key partnerships, we help make supply chains work better, faster, and with more resilience.

Customer-centric supply chain transformation

Develop a segmentation strategy and platform-oriented operating model complemented with a "living" tech architecture and ecosystem partnerships. Read more.

Sourcing and procurement

Reimagine procurement end-to-end—to enhance customer experience, improve profitability and create a more responsible and resilient organization. Read more.

Zero-based supply chain

Use zero-based supply chain to target value, manage design costs more effectively, and transform supply chain analytics.

Sustainable and responsible supply chain

Increase trust with customers and suppliers through transparency and responsibility, target net zero emissions, and embrace the circular supply chain.

Operational agility transformation

Use prime value chain analytics to increase transparency, bridge silos, turn complexity to your advantage and reshape operations around customer value.

Resilient supply chain

Adapt to the post-COVID reality by stress testing supply chain resilience, improving responsiveness, and outmaneuvering uncertainty more effectively. Read more.

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What we think

Case studies

How Accenture helped a North American retailer transform their retail promotions, improve inventory allocation and increase customer trust.

An agile cloud-enabled platform makes purchasing quick, easy and compliant. Business-critical goods and services are procured with just a few clicks.


Cracking the supply chain strategy in the cloud.

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Business functions supply chain and operations blog

Reinvent and create agile supply chains that power enterprise value across a range of industries and markets.

How you can make your supply chain a winning team

Are supply chains ready to harness the power of the metaverse; Accenture’s Renato Scaff shares the emerging trends executives need to know.

Making a digital twin work for your supply chain

How digital twin capabilities can help companies boost their supply chain performance and generate business value.

Optimize your supply chain with a digital twin

We explain how a digital twin can help you prepare and optimize your supply chain for the next disruption.

Accenture Positioned as a Leader in IDC MarketScapes

Accenture Positioned as a Leader in IDC MarketScapes for Worldwide Supply Chain Ecosystem Services including Oracle and SAP.

Accenture Acquires REPL Group

Accenture Acquires REPL to Expand Retail Technology and Supply Chain Capabilities.

Tata Transforms Supply Chain with Blue Yonder and Accenture

Tata Consumer Products Digitally Transforms Supply Chain with Blue Yonder and Accenture.

Meet our lead

Frequently asked questions

Supply chain management has always been focused on finetuning for speed and efficiency. But today’s requirements are different, broader, and more complex. Supply chains must be able to respond to the needs and values of individual customers, adaptive enough to serve segments of one, not markets of millions. They need to support greater customization and personalization. They need to be faster, but also more agile and more resilient too. And they need to be transparent, responsible and purpose-led, doing what’s right for society and for the planet as well as for the business.

To optimize their supply chains amid constant change, today’s CSCOs have a host of new imperatives. They must look to reorient their supply chains around innovative personalized products, services and experiences. They must combine greater efficiency with greater speed and agility, combining the best talent with the new possibilities opened up by intelligent automation. They must look to anticipate risk, increase flexibility, improve security, and build resilience. And they must manage the entire value chain in a more sustainable, responsible and transparent way.

Today’s consumers have different—and greater—needs and expectations. Now, it’s not just about the product, it’s also about the holistic package of services and experiences companies build around that product—or provide as entirely standalone offerings. These value-driven customer offerings are the basis of future competitive advantage—and supply chains play a crucial role in delivering them.