Ecommerce grew exponentially during the pandemic, and many consumers plan to continue using it in the future. For brands and retailers to encourage consumers to return to typically higher-margin physical channels, they must utilize what makes that shopping compelling to people. Research shows consumers continue to crave retail experiences in physical stores that are creative, in-person, physical experiences.
The traditional CPG-retailer-consumer model is constrained in delivering the tailored and immersive experiences consumers want. To take advantage of the opportunities ahead and re-engage with consumers, brands must differentiate themselves with bold new strategies in the physical world.