"The next generation of the internet is unfolding and will drive a new wave of digital transformation far greater than what we've seen to date, transforming the way we all live and work," said Daugherty. "Our vision of the metaverse as a continuum challenges prevailing, narrower views and highlights why organisations must act today, or find themselves operating in worlds designed by, and for, someone else."
"As the building blocks of the Metaverse Continuum take shape, it's imperative that African companies begin incorporating this into their business strategy now," said Kgomotso Lebele, Technology lead for Accenture in Africa. "They must become metaverse businesses and start engaging in these new people-centric worlds."
As part of the report, Accenture surveyed more than 4,600 business and technology leaders across 23 industries in 35 countries – including South Africa. At this early stage, 63% of local executives believe the metaverse will positively impact their organisation, and 43% think it will be a breakthrough or transformational.
"We are recognised as an early leader in metaverse-related capabilities, with 600 patent filings and more than a decade of experience," added Droga. "Our new business group combines these capabilities with the creative strengths of Accenture Interactive, with teams of innovators and creators introducing new applications in the decentralised environment of the metaverse."
Accenture also operates its metaverse, the Nth floor, where its people participate in new hire orientation and immersive learning or meet and socialise as teams. This fiscal year, the company expects 150,000 or more new hires will work in the metaverse on their first day.
Daugherty added, "As the line between people's physical and digital lives further blurs, organisations have the opportunity and obligation now to build a responsible metaverse — addressing issues like trust, sustainability, personal safety, privacy, responsible access and use, diversity and more. The actions and choices they make today will set the stage for the future."