PRODUCT OF THE YEAR: SOLUTIONS.AI FOR B2B GROWTH

Accenture named 2021 Sammy Award winner

Changing how businesses grow

As the world continues to become more digital, B2B businesses are using online channels to interact with their customers and connect with new ones. But the move online means more options, data and ultimately, more noise. B2B organizations need to change where they focus and how to convert that data into meaningful actions that will help them grow.

Solutions.AI for B2B Growth helps B2B companies unlock new revenue opportunities across the customer life cycle. It delivers AI-powered insights to help businesses quickly and precisely identify their most valuable prospects. It customizes the communications and channel mix for each customer to improve sales and marketing effectiveness. It monitors changes in customer demand and marketplace dynamics to help recommend the most competitive pricing options for every context. And ultimately, it helps anticipate customer needs and recommends new offers to grow their value – and their value to their customers - over time.

 Throughout the entire customer journey, and across touchpoints and channels, we’re using AI to change the way B2B companies grow.

"Accenture is helping us transform our B2B Seller Acquisition activities in India, Malaysia and Thailand with their AI-driven revenue growth solution."

— Francis Fang, Malaysia/Thailand Regional Manager, Alibaba.com

What we deliver

Our industrialized AI solution rapidly generates insights to improve sales effectiveness and identify new opportunities for revenue growth.

Integrated view of the customer base

Responsibly build a 360-degree customer profile to understand client attributes and identify real-time opportunities for growth.

Prioritized list of highest-value leads

Improve decision-making with AI-powered smart lists, prioritizing the most valuable leads and optimizing how, when and where to sell.

Industry-specific insights

Identify and consistently refine insights specific to a business, product and industry with proprietary models and methodologies.

View All
Our solutions are pre-built for multiple industries including: Software & Platforms, High Tech, Communications, Banking, Insurance, and Health.

The AI impact

Our IP-led, expertly managed solution accelerates enterprise value by delivering both top- and bottom-line benefits, along with enhanced B2C and B2B experiences.

4X

faster target list development

72%

increase in revenue

40+%

increase in campaign engagement

4X

higher conversion rate on digital channels

"We’re helping our clients capture the right data and then turn it into valuable signals, intents and insights that they can actually use to drive growth."

— LOUISE BARRERE, Managing Director – Applied Intelligence, Solutions.AI for B2B Growth

Image Thumbnail

At a glance

Solutions.AI for B2B Growth
Read More

Our capabilities

Our solution uses diverse AI techniques and tools to change how B2B brands understand, attract and grow their customers.

Built-in B2B data universe

Generate insights from over 600 third-party data sets globally and 25M SMB data sets in North America.

AI-sensor catalog

Extract unique signals and intents using 50+ AI-enabled web sensors from "digital breadcrumbs".

Proprietary machine learning models

Predict sales conversions and optimize next best actions using pre-built and customized machine learning algorithms.

Industry-tailored knowledge graphs

Capture collective human knowledge and intelligence into an industry relevant knowledge base for continuous learning and refining.

Automated machine intelligence connectors

Integrate market-ready products into a variety of systems and platforms which in turn guide and automate operational workflows.

View All

What we think

Accenture highlights how coronavirus (COVID-19) has radically disrupted the B2B sales landscape and what businesses can do to respond.

Set yourself up to scale successfully, time and again.

View All

Our leaders

Join us

The next AI revolution will be built by people like you. Pursue your passion and change the future of business using all things AI, analytics and automation.

EXPLORE AI CAREERS
Subscription Center
Stay in the Know with Our Newsletter Stay in the Know with Our Newsletter