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Human-centered R&D for Medical Technology

October 28, 2019

It’s about creating breakthrough devices that no one could imagine previously

Enter . . . Design Thinking and Design Doing

Ready, set . . . Ideate. Plan. Develop.

Ideate

Bring together experts in “emotional engineering,” “intelligent engineering” and “technology engineering.”

Plan

Allocate R&D funds using a venture-capital mindset—funding shorter time periods of a larger portfolio of ideas.

Develop

In addition to traditional “milestones,” define “yardstones”—frequent, user-focused reviews of individual “thin slices” of a device in development.

Proving the value: Two cases in point

About the Authors

Dr. Stefan Kalla

Managing Director – Consulting, Life Sciences, MedTech R&D


Thomas Burchard

Director – Life Sciences, MedTech, Product X.O


FLORIS PROVOOST

Associate Director – Innovation at What If!, Life Sciences


STEVE YAFFE

Expert MedTech – Product X.O


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