Accenture Extended Reality (XR) Services

The Accenture Extended Reality practice helps our clients imagine, create and deliver innovative XR experiences at enterprise scale.

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Tech Vision 2022: Meet me in the Metaverse

The continuum of technology and experience reshaping business

XR solutions for the enterprise

XR solutions can reduce costs, increase revenue and productivity, and improve customer experience. Accenture is the only end-to-end solution provider that delivers industry-specific XR strategy, delivery and managed services.


Start your journey where change, imagination and opportunity meet. Read more.

Immersive learning

Immersive learning is a highly effective way for organizations to deliver formal training while reducing costs through the use of XR technology. Read more.

Augmented Reality (AR) connected worker

AR provides the connected worker dynamic access to data and digital systems enabling them to be more efficient, accurate and safer.

Virtual merchandising

Using Virtual Reality (VR) headsets with embedded eye-tracking, virtual merchandising provides visualizing, testing and optimizing the design of physical experiences. Read more.

XR consumer journey

When embedded into an omni-channel consumer experience, companies can meet customer demands at speed and at scale.

Virtual experiences

Shaping new virtual-first experiences that drive breakthrough business growth. Read more.

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XR unlocks new business value through an improved customer journey, optimized employee performance, and creating new content and services.

Engage, immerse and inspire with Extended Reality

Despite spending an average of $1,300 per employee annually on training, research proves that learners forget 70% of the content within 24 hours and nearly 90% in a month. It’s not surprising that over 90% of executives Accenture surveyed agree existing employee training methods need to be more effective for their workforce.

Engaging employees now means going beyond one-way training experiences to engage all the human senses. Typically, the more active the learning, the more effective the outcomes.

Immersive learning, an advanced form of active learning, uses technology to create fully simulated environments where learners interact with the experience—as close to the “real world” as you can get.

Explore the report

VR social events

How can companies improve employee morale and engagement while people are working remotely during the pandemic? To help leaders connect with teams in a meaningful way, Accenture has created a series of five immersive VR social experiences to be delivered throughout 2021, starting with an immersive holiday party. Take a look at the holiday party video to learn more.

Field of View Podcast

The world of immersive technology is always in a constant state of flux, continuously advancing with the rule book being written by the second. Accenture’s Nick Rosa teamed up with the Academy of International Extended Reality to explore this wonderful world, with specialists from across the world providing their insight and view on where we are heading next.


The Grandfather of Virtual Reality and The Future of Mankind

Tom Furness [S1E12 Finale]

The Augmented Reality Boom and The Computing 4th Wave

Faisal Galaria [S1E11]

Neurotechnology: No Longer Science Fiction

Joseph Artuso, Field of View [S1E10]

How does AltspaceVR bring the world together?

Katie Kelly, Field of View [S1E9]

Virtual merchandising - building the business case

Accenture worked with Kellogg’s and Qualcomm to develop a virtual reality-powered solution that transforms how brands and retailers conduct market research. Take a walk-through with our Raffaella Camera and Patrick Costello:

Mobile VR with eye-tracking helps brands and retailers extend their reach to geographically dispersed participants, performing research faster, more affordably and at larger scale, while providing holistic conclusions.


VR Merchandising Solution with Eye Tracking

Accenture teamed with Qualcomm and Kellogg’s to reinvent how brands and retailers gather consumer data and perform research at a larger scale. See more.

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Case studies

A revolutionary transportation network that will convey large volumes of passengers and cargo throughout Europe and the UK.

PPE training is vital but wasteful, which is why we helped create effective virtual reality training modules.

Accenture utilized existing content, and smartglasses to improve the efficiency of complex industrial tasks.

A utility company worked with Accenture to create and test an immersive VR training initiative.

First Microsoft HoloLens surgery in Latin America: How AR can change the surgical experience for doctors.

A team of service, digital and spatial experts worked to create a model for the restaurant experience.

Improving the customer experience with a multiuser VR merchandising evaluation system.

Enhancing the theatre experience for the hard of hearing.

Learn how VELUX used Virtual Reality to optimize their customer experience, offering a real representation of how daylight could enrich their homes.


Read the latest on Virtual Reality developments.

Ways to save time and money with 3D content

We instead live in a world where multiple business units and functions are bringing the power of 3D content and XR into their ways of working.

Virtual Reality training prepares hospitality workers for the next era of travel

The next era in travel is here. Leaders can use XR technology to shape the new realities they face — and we’re here to help.

Tech4Good: Virtual Reality (VR) gives people a fresh start

Accenture partnered with Goodwill Industries International to use VR as part of our mission to use Technology for Good (Tech4Good).

Using spatial experience ladder to define participant perception level

Spatial Experiences (SX) extend beyond traditional frames, to enter 3D realms where senses are engaged simultaneously in processing digital illusions.

Designing Spatial Experiences that people would naturally inhabit

Moving from user experience (UX) to participant experience (PX)

What we think


XR Association to Launch XR Advisory Council (XRAC) Dedicated to the Future of the XR Technology

XRAC will convene industry voices, experts, and thought leaders to define the XR ecosystem and discuss some of the foundational challenges and solutions facing XR technology.

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